Print Print Page | A | A | A

Course Details

Master of Arts in Creative Digital Media (UX and Interaction Design)

Course Code: BN541 Entry Route into programme:
  • 2nd Class Honours Grade 2 (GPA 2.50 or equivalent) in a Bachelor of Arts (Honours) in Digital Media or other relevant primary degree at NFQ level 8.
Duration: 1 year (3 Semesters)
Fee: TBC
NFQ level: 9
Method of application: Direct
Award title: Master of Arts
Credits for Full Award: 90 @ NFQ Level 9
Awarding Body:                  Technological University Dublin  


Minimum Entry Requirements

The minimum entry requirement for standard entrants to the of Master of Arts in Creative Digital Media (UX and Interaction Design) is a 2nd Class Honours Grade 2 (GPA 2.50 or equivalent) in a Bachelor of Arts (Honours) in Digital Media or other relevant primary degree at NFQ level 8. Applicants who have an honours primary degree in a non-related discipline will be considered if their prior experience is considered an adequate background to prepare them for the programme.  These applicants will be considered on a case-by-case basis to assess their suitability and motivation for the programme. In the event of a student not attaining this standard level, students must achieve an acceptable standard for progression by other means approved by the QQI.


The Master of Arts in Creative Digital Media (UX and Interaction Design) aims to address current industry qualification, skills and knowledge shortfalls in the ICT and creative sectors; providing students with the tools, techniques and critical framework in which to research, observe, capture, and use business and user data to innovate, design, test and iterate useful and usable solutions for digital products and services.

The programme aims to equip students with:

  • An expert knowledge of User Experience foundations, principles and processes within the context of a rapidly changing cultural, technological and societal framework
  • An ability to design digital products and services with the optimal consideration of human-centered factors, universal and interaction design principles
  • Skills in selection of complex and advanced design research methodologies, tools, techniques and practices
  • Skills in solution-development, creative problem-solving, prototyping, and user interface design skills
  • An expert knowledge of product or service design life-cycles in innovative and collaborative environments
  • The knowledge and skills to lead, define, plan, research, prototype, design and manage interactive projects
  • An ability to communicate and engage with experts, collaborators, stakeholders, influencers, and decision-makers in a variety of professional and social contexts with respect to UX, Interaction Design and emerging technology trends
  • A critical self-awareness with respect to professional objectives and continuing professional development
  • An ability to critically examine and influence innovation, technology and design processes, institutional practices, social norms and current research
  • Independent research skills informed by the most recent debates within the field and wider social and cultural context.


Course Structure:

Through project-led investigation, students will broaden and deepen their knowledge, develop their critical thinking and communication skills through group and individual critique, presentation, analysis and reflection. Graduates will originate, validate and test design solutions, which critically engage a broader social and cultural context. The programme will largely be delivered through a series of lectures, seminars, exercises and a major research project, which allow collaborative, experimental, and exploratory design processes and practices.


Course Content

Semester 1
  • UX Design Process & Practice

  • Interactive Technologies

  • Graphic Communication

Semester 2
  • Interaction Design Fundamentals
  • Web Technologies
  • Critical and Contextual Studies
Semester 3
  • Research Project

Career Opportunities

A User Experience designer’s role is to understand users’ motivations, needs, behaviours and requirements and relate them to business hypothesis and goals in the development of solutions that solve actual problems. This means they are an integral part of each part of the solution-design process, from concept evolution to execution, and may frequently take responsibility for the overall outcome of the project.

User Experience is a broad term, and many varying jobs titles describe similar roles within the field. Some companies may not want to leave out any part of the User Experience process in relevant job titles and descriptions, and may include an exhaustive list of skills and requirements, while others will identify more specialist roles within the User Experience process.

Job Titles Associated with User Experience:

  • User experience (UX) designer
  • Usability designer
  • Information architect
  • Design analyst
  • Usability engineer
  • User interface designer
  • Product designer
  • UX researcher
  • UX tester

Unlike UX designers who will generally be involved with each aspect of solution design and development, interaction, user interface or UI designers are primarily concerned with how the product or service is designed to ensure aesthetic quality, consistency, usability, ease-of-use and user satisfaction at point of contact.

Job Titles Associated with Interaction Design:

  • User interface designer
  • Interaction designer
  • Digital designer
  • UI designer (VR/AR/3D)
  • Web designer
  • Creative UI lead


For further details on this course please contact Nicola Duffy

or contact the Marketing team on 01 885 1530 /

What our students say...


Area / Transport Map